Price comparison is the easiest and simplest way for shoppers to find the exact product they are looking for at the optimal price. The most direct way to compare prices is, of course, to shop around at different stores to see which offer the same product for more or less money or which different products have similar features to what you seek, yet costs the least. But there is a lot more to it. Price comparison affectivity all depends on what you are really looking for. Do you like your electronics to be a certain color but want the best for a limited price? Are you looking for a wedding dress that looks just like the queen of England but costs less? The most important thing a consumer needs to know when comparing prices is what she really truly once. Once that is clear, it is just a matter of finding that product at the best price. All of this takes a lot of legwork; luckily, today, there are plenty of price comparison websites. Such sites do the work for you, listing products on the market and comparing them to each other. Sites often utilize special algorithms to search the Internet for different places to order and the prices of both the product and shipping. It is important to know, though, that most comparison sites have strategic partners, so they are likely to present you with the cheapest offering among their own suppliers. You can easily know if it is searching the whole Internet or just buzz sites by looking in the about section. Often the comparison does not just stop at price. You can specify other parameters: particular companies, a particular feature you seek, a price range or even a particular company that you want to compare their products one to the other.